Reserve App Privacy Policy

Last Updated: December 13, 2021

This Privacy Policy describes how Pine Grove Consulting, Inc. (“Pine Grove”, “we”, “us” or “our”) collects, uses, stores, shares and protects your information when you use the Reserve App.

1. Important information

Purpose of this privacy policy

We know how important privacy is to our users, which is why we only collect the information we need and will not share your personal information with any third parties, unless it is necessary. Even within Pine Grove, access to your personal information is limited to only those employees who require such information to handle matters related to the Reserve App.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions and which may be applicable to you when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

Changes to the privacy policy and your duty to inform us of changes

We may change this privacy policy from time to time. When we do make updates, we’ll let you know by changing the date at the top of this privacy policy. It is important that the personal data we hold about you is accurate and current. If you need to add or change any information, you can change this information in the Reserve App.

The Reserve App may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our app, we encourage you to read the privacy notice of every website you visit.

2. The data that will be collected

We need to collect personal information about you to provide you with the services or the support you request. We collect personal data about you when you sign up for a Reserve App account, go through our identity or account verification process, authenticate your account, communicate with us, participate in contests or promotions, or otherwise use our services. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed

(anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific app feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data).

You can choose to provide us with additional information to improve your user experience when using the Reserve App

Information about criminal convictions

When you register for an account on the Reserve App, we may receive information about your criminal convictions when we perform certain verification or compliance checks. This is done in order to detect or prevent any unlawful or fraudulent acts and to comply with relevant legalobligations.

If you fail to provide personal data

If we need to collect personal data by law, or under the terms of a contract it has with you and you fail to provide that data when requested, we may have to restrict or terminate your access to the Reserve App, but we will notify you if this is the case at the time.

3. How we collect your personal data

We use different methods to collect data from and about you including through:

4. How we use your personal data

We collect all of this information so that we can provide you with the Reserve App safely and seamlessly. The information we collect allows us to:

We will never sell or rent your personal data to third parties. We may combine your information with information we collect from other companies and use it to improve and personalize the Reserve App, as well as our content and advertising.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

(i) Promotional offers from us

We may use your Identity, Contact, Technical, Profile and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you (a) have requested information from us; (b) use the Reserve App; or (c) provided us with your details when you registered for a promotion and you have not opted out of receiving that marketing.

(ii) Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside of Pine Grove for marketing purposes.

(iii) Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting support through the Reserve App at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of your use of the Reserve App. Opting out will also not opt you out of receiving non-marketing information.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Reserve App may become inaccessible or not function properly.

5. How we share your personal data

Sharing with third parties

We may have to share your personal data with the parties set out below for the purposes set out in Section 4 above:

6. How we protect your personal data

We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to data centers and information access authorization controls. Sometimes in order to better secure your information and use it for the purposes contemplated by this privacy policy, certain personal data may be stored with our third-party partners. All of our physical, electronic and procedural safeguards are designed to comply with applicable laws and regulations. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

7. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. If you want to close your account, know that we may be required to retain certain information you have provided for a number of years.

For further details of retention periods for different aspects of your personal data please contact support through the Reserve App.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.